The Turning Point Group to assist in Harris County Hospital District’s brand strategy.

Turning Point Group has joined forces with Langrand and Company to help Harris County Hospital District better define its brand as it faces the changes with healthcare reform.  It is been projected that many of  current patients who are have no choice will have choice by 2014.   The goal of the project is to help Harris County Hospital District develop a strategic plan that defines its brand, improve its current perception, and align patient experience to the new brand to improve patient loyalty.